For business to business, LinkedIn is by far and away the most effective social media platform today. It’s still vastly underused, despite it’s recent growth. LinkedIn is so powerful, as no other medium allows you get in from of business owners and decision makers so easily.
Social media can be intimidating for small businesses at first. But you don't need to be afraid. There aren't many better ways to connect with your customers, current or prospective, than using social media. Social media is a great way to build your brand, and we're fortunate enough to be in 2019, where branding yourself is all the rage.